Website redesign and improvement

Diagnose the problem before replacing the site

Low traffic and low conversion are different problems. Search impressions and clicks can reveal a visibility issue; visits with few completed enquiries suggest the content or next steps need review. We start with the information you have rather than assuming a new visual style will solve everything.

Identify useful priorities

• Service descriptions and the questions customers ask
• Navigation, page hierarchy and internal links
• Mobile readability and form usability
• Image weight and performance obstacles
• Contact routes and confirmation feedback

A focused change to an important page can be more useful than rebuilding every part of a functioning website. The scope depends on the current platform and the changes it can support.

Keep existing useful content and addresses

A redesign needs to account for working URLs, indexed content, forms and integrations. Where a page address must change, an appropriate redirect helps preserve a route for existing links. We agree what to retain, what to improve and what requires a new page.

Measure the agreed outcome

Before work starts, decide what can be observed: search visibility, completed enquiries, form errors or the time needed to maintain content. Compare results after launch and allow for other changes in demand or promotion. A redesign does not guarantee traffic, rankings or sales.

Plan support around real tasks

Agree who maintains hosting, software, backups and content. We define the changes and handover rather than making an undefined promise of ongoing support. Read our guides to website speed and enquiry journeys to prepare your priorities.